Destination AI: How AI plus Self-Sovereign Identity Can Drive True Personalization

From Destination AI Forum (September 30th 2025, Washington DC), Doug Rice and Alex Bainbridge fireside chat for 20 minutes on the role of Self Sovereign Identity (SSI) within hotels & hospitality.

Doug and Alex are core contributors to the HATPro standard currently being developed by this working group. This video shares an update on progress and a call for early proof-of-concept implementations.

If you are into hotel & hospitality AI, the complete playlist for the event is available via YouTube https://www.youtube.com/playlist?list=PLdC87LuM9EWxHaF8KwIK-Th3h0GlfbOds. Hours and hours of educational entertainment!