HATPro Progress Update – February 2026
Progress update and next steps from the HATPro working group
Alex Bainbridge
Destination AI: How AI plus Self-Sovereign Identity Can Drive True Personalization
From Destination AI Forum 2025, Doug Rice and Alex Bainbridge chat about the HATPro standard
HITEC 2025 Recap — Leveraging SSI for Secure, Hyper-Personalized and Seamless Travel Experiences
On 16 June at HITEC 2025 in Indiana, four hospitality-tech veterans mapped out how Self-Sovereign Identity (SSI) can finally align data privacy with the friction-free journeys travelers expect
HATPro standard open for public comment
The journey to HATPro began over two years ago with a question: What if people could express their preferences once—and have services adapt to them automatically, across providers and platforms? We welcome your feedback